As a member of the Digital Marketing Strategy team at Hilton Grand Vacations, I lead the development and execution of cross-channel content strategies designed to elevate the brand experience across HGV.com, email marketing campaigns, and the digital landscape.
As the dedicated HGV.com channel owner—while also actively supporting HGV Email operations—I help manage the full lifecycle of our digital touch-points, bridging creative execution with robust data analysis to optimize user behavior and drive meaningful audience engagement.
My broader scope spans ongoing digital optimization and campaign operations across our ecosystem. Right now, this also includes playing an active role in driving our cross-brand integration initiatives, helping align digital experiences and marketing efforts between Bluegreen and HGV.
Behind the scenes, I leverage my Airtable builder and administrator certifications to architect custom solutions that streamline our team's workflows. By partnering closely with IT and cross-functional stakeholders, I help build scalable, efficient systems that remove operational bottlenecks, improve internal communication, and ensure our campaigns launch seamlessly.
