At The Building Center, Inc., I played an integral role in both the development of the Marketing & Corporate Communications department and in shaping its ongoing evolution. Initially, I served as the Talent Acquisition Specialist, where I designed and implemented innovative recruitment programs in collaboration with schools and organizations. These initiatives significantly expanded our talent pool and nurtured meaningful community relationships, bridging the gap between academia and industry.
As part of my broader responsibilities, I helped lead internal communications strategies, ensuring brand consistency across messaging while managing the communications calendar. I refined business strategies, proactively resolving issues and optimizing organizational outcomes. My early contributions were instrumental in establishing a collaborative and engaged workforce.
Later serving as the Marketing and Communications Manager, I led the development and execution of cross-channel content strategies, ensuring consistent branding across internal communications, email campaigns, digital signage, and the company website. I analyzed content performance and user behavior, leveraging insights to refine strategies that drove engagement and improved user experience.
I also collaborated closely with IT and cross-functional teams to implement scalable solutions, optimizing communication, efficiency, and engagement. I played a key role in driving the adoption of SharePoint across the organization, resulting in a 42% increase in intranet engagement through the design of workflows and training materials. Additionally, I improved operational efficiency by streamlining production processes with the implementation of workflows and a ticketing system, which successfully reduced turnaround times.
Through these combined experiences, I contributed significantly to the growth and success of The Building Center by fostering both a strong talent pipeline and an effective, cohesive marketing and communications strategy.
